Your menus, wine and beverage lists are your primary and most important sales tools. Your establishments menus set the tone and direction of your restaurant, they speak to your guests of your direction, your philosophy, your standards and your commitment to their enjoyment. Even before the guest sets foot in your establishment the menus start to create a bond and relationship. Well crafted menus stimulate the imagination as well as the tastebuds. They create the anticipation and promise of what is to come.

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Creating a successful menu and beverage list takes skill and experience. Knowing what to include, what to exclude and even how to word and structure the menu is essential. Understanding your market and crafting the menus to keep the concept congruent and maximise sales.

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Our years of experience in restaurants and venues at all levels of the market enable to either create the optimal menu for your establishment or to revue and advise on existing menus and beverage to ensure that this vital tool in your kit is working for you at its best.

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